@Sebiscared | IE University | Branded Content - Red Bull

For IE University, we had to become influencers for a week. This meant every day 3 new Instagram posts, related to branded content from the brand of our choice? My personal choice: Red Bull. The idea behind it had to be related to your “influencer style,” a narrative idea and a brand behind it.

The idea? Red Bull gives you wings. The problem? I’m afraid of heights.

Therefore, I created the idea to constantly challenge myself for a week to see if I can become a “better me,” and constantly challenge myself within a week, both mentally as well as physically.

This became a very tough part as I made a video every day for a week. This meant trying to entertain through Instagram reels, getting clicks and views, and maintaining a good view-through rate throughout the video. I also had to collaborate with others to still create a red bull-esque video through different methods and brands.

What I did: Production, Narration, filming, editing, social media management.

Thank you to:

• Gymshark-collaborator: Juan Ignacio

• Spotify-collaborator: Emma Mirozyan

• Drone operator: Javier Hernandez Salinas

• Camera-woman in the final video: Carlota Galván

• Bungee jumping center: Highjump Puenting

DAY 1 | WELCOME TO RED BULL

DAY 2 | GYM

FOOTBALL | DAY 3

AS COMMERCIAL | RED BULL 10K PREP TEASER

DAY 4 | RUN PREP

10K RUN | TEASER

DAY 5 | 10K RUN

FINAL DAY | THE BIG JUMP